Some time ago Stuff.co.nz had an article “10 Signs of a Good Builder”.
While all points of this article were relevant, one stood out...
...Having a “Brand”.
This is one of the most important things you will do for your company if you have not already. The sooner you get started on your brand, the better. It will take time to grow, but the impact will be well worth the wait.
The residential building industry is highly competitive, and when you invest in and establish a brand around your company, you then differentiate yourself from your competitors.
A brand is much more than just your logo.
Your logo is your visual element that is tied to your brand, making it unique and adding to your brand identity.
A brand is made up of your logo, identity, design, marketing, strategy and advertising, it can be from how you answer the phone, to how you dress, how you write your emails right through to the font you use on your website. Building your brand is building a reputation of how clients will perceive you.
Having a brand that is inconsistent shows a company that is disorganised and disjointed. However, having good consistent branding showcases the quality of your business. This allows you to attract clients, it helps to build a strong reputation, gaining the trust of your clients. It also shows that you have pride in your business and therefore in your work.
Stuff stated in their article that “you have to dress the part to play the part”. This is true, and it resonates with your brand being a reflection on your company and what your company aspires to be.
Where to start:
Your Logo:
A home-made logo probably won’t be the same quality as a professional design.
Make your area of speciality clear either in the logo or in the slogan and remember that people are naturally drawn to a consistent message or image so keep it clear and concise. Choose the colours for your logo you that you won’t get tired of and won’t mind looking at over time... remember this logo will be on everything from your trucks, site boards, pre-designed plans and even on your clothing.
Your website needs to connect with the colours you have chosen for your logo. Your logo and colours on your website will further accentuate your brand and will tell the client they are in the right place (especially if they have seen your logo prior elsewhere).
Make sure you invest in your website well… Nowadays your website is the most significant opportunity you have to show the quality of your brand, build trust and make an overall great impression.
(If you don't yet have a website or need an upgrade, Get yourself a FREE website demo with us here).
Include your colours and logo on everything and get it out to the world!
… Also every other place or space you have the opportunity to showcase your brand
Remember to keep your branding is consistent throughout everything from your traditional channels to your digital channels and maintain your brand continually over time, keeping a continuous promotion of your brand across your digital channels.
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"It saves a huge amount of time! You're not having to reinvent the wheel"
"Homepacks has allowed our small building business to take off! Instead of just renovations and contract work, we have been able to sign up new builds and make a name for ourselves"
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I am absolutely thrilled with the impact that Homepacks plans have had on my building company. These plans have truly taken us to the next level, and I couldn't be happier with the results. if you're a builder looking to take your business to new heights, I wholeheartedly recommend Homepacks. Their plans will not only give you a competitive advantage but also attract clients who appreciate cutting-edge designs and are willing to invest in their dream projects. Thank you, Homepacks, for revolutionizing my business and helping me create extraordinary spaces for my clients! Mark @ Aspiring Homes, QLD Australia.
We have dealt with Sam from Homepacks for over 7 years with various projects from client builds to our own homes. He's quick to respond and always delivers the plans we are looking for. It is a quick, stress-free experience and we would recommend him to others. Thanks Signal Homes
We have had the pleasure of working with Sam and home packs this year for our business. He has been so helpful and answers any questions fast and efficient. Definitely recommend him for getting plans.
Homepacks have been brilliant to deal with and a fantastic solution for us to provide beautiful architectural plans to our customers to get them working with us on custom designs for there specific section. Sam has always been super responsive and helpful in implementing and getting the plans uploaded and completed. Highly recommend Homepacks 👍
Sam has been awesome to deal with, his products are excellent and his service has been outstanding. Highly recommend to all.
I have found Sam a joy to work with he is prompt in getting back. The plans produced are fantastic and we look forward to continuing our business with Homepacks. I would highly recommend Homepacks to any company looking to expand their business.
I have dealt with Sam for around 12 months, I have found the product and service excellent, especially for a small construction company like mine. Sam also provides new plans which I find up to date with what the market is wanting. For me to be able to do this myself would not be cost efficient. Thanks again Sam!
Fantastic designs which are on trend and desirable. The designs have been inspirational to our clients and the style has given our company further enquiries and increased our business. Sam is an absolute pleasure to work with.
Great plans backed up by great service. We are about to build four of these homes and the leads keep coming in.
Ive been working with Sam for about a year now. Since we started using homepacks our business has grown in leaps and bounds. Sam is always able to get changes done when we need and this keeps our clients engaged and happy. Our only problem is keeping up with the demand! Thanks Sam, Well done You've created a great business model!
Homepacks has been a fantastic asset to our business by streamlining the sales process with potential clients, and providing them with plans that have the WOW factor. Sam is also very efficient at making any plan changes required, which means we can then provide a prompt service, and have plans approved and underway quickly.
Homepacks has been a fantastic investment for our business. We wanted to add another level to our business and Sam from Homepacks has certainly helped us create this. It's only been a few months since we have launched our website with our plans and business information, and the leads have been phenomenal. Sam made the process so simple and our website looks so professional. Thanks again Sam!
Sam and the team at Homepacks provided me with a great outcome for the specific designs I required for my business. There home-pack designs are unique and innovative for a project builder or small builder who wants to look professional next to his competitors. I would recommend Homepacks to any company or builder looking for a cost effective and professional solution to there business.
Homepacks has allowed our small building business to take off! Instead of just renovations and contract work we have been able to sign up new builds and make a name for ourselves in the house build market with a distinctive house style. Highly recommended.
Great product and service!
Sam has done a great job setting up our website. The concept plans have been a great addition to our business.
Sam from Homepacks has been very patient with me. Our process has taken about 6 months from the start of creation. I simply didn't have the time to put to it. That put aside Sam has just been amazing through the entire process. I am more than impressed with Sam's business and also what he has delivered for us
Really enjoyed working with Sam. He is very energetic and has some great ideas but also listens to what you need and want too ! I would use him again if I built again and would recommend to anyone wanting a classy house design. Cheers Sam
The feed back I have received form clients , friends & colleagues have been great! All very impressed with the super sharp imagery. I just hope I can build as good as the pictures look.
Sam knows his stuff and is really helpful. Highly recommend having a chat.
We purchased a set of plans and had our website created through Homepacks. They were amazing to deal with from start to finish and post sales service has been great. So helpful. Thanks Sam!
We have been using Homepacks for some time now and find them great for our business, not only for the great range of plans available but also we find the artist impressions are a good a marketing tool on website and facebook as the are very professional looking, Thanks Sam and the team at Homepacks
Homepacks have the WOW factor. Sam and his team have been faultless. We have already confirmed 2 new houses since launching our website and designs with Sam just before Christmas 2018. We also did a marketing campaign and have had a huge amount of very positive leads with clients that has sections. I am very excited for 2019 Thanks guys
Homepacks has helped with bringing a much more professional face to our business! Since Sam has been involved we have notice a considerable improvement with leads and how people have responded to our business. Highly recommend it :)
Great service and stunning plans, highly recommend to all looking to develop their plan range.
I highly recommend using Homepacks for any building company who is looking at getting a professional look to there company.Sam and his team are great to deal with and Sam has really helped with great advice on how to grow my Building Company. Can not thank Homepacks enough for all the help they have given me plus the outstanding designs that the public is loving. You won't be disappointed in getting in touch and using Homepacks designs!
We are so happy with our new plans and website from Sam at Homepacks . Results have been amazing seeing many people interact with our plans and now talking to multiple people about there building needs.
Such a pleasure doing business with Homepacks. They have taken our building project to the next level. Very professional with innovative concepts and ideas. Highly recommend.
Yes well I wasn't sure what they'd be like but I'm super super impressed with the results. Absolutely love the plans and the service from Sam thanks heaps! More plans please
Great service from Sam at Homepacks, absolutely love our custom home. Couldn't be more impressed really! Quick and easy to deal with and reasonably priced. Would recommend to all.
Since we have bought our first two Homepacks only six months ago, we now have ten houses being built and another seven coming through so far! Everyone loves them!
The plans were really highly received, everyone loves them. We now have forty new clients to follow up, most of them with sites, so a success!
Great value! We are building two Homepacks designs. The ongoing support has been excellent!
Sam and Candice were amazing to deal with. They respond promptly to all queries and I can't rate their efficiency and service highly enough. I wish every business was this easy to deal with!
Homepacks Architectural Plans has been outstanding to work with designing our house and business. Sam not only is outstanding at design but also seems passionate and really buys into what his clients goals are. We could not have been happier with their work and would recommended anyone to work with them.
Working with Sam and the team from Homepacks has been a real pleasure. Sam is keen, efficient and great to work with. I look forward to working with him on my next project!
Absolute professional from start to finish thank you!
Great designs! Our Homepacks spec home sold to the first person who walked through the door! We're now onto our second spec home, the 'Luna' design.
Our new range of house plans have delivered in every aspect, it's been invaluable!
We've built one as our showhome and have great reviews. We've also completed another Homepacks design with a very satisfied client! Homepacks are helping our business grow every year!
